CRM or Customer Relationship Management can be compared to social media as it has comparable functions: It develops and maintains business relationships with people using relevant and supporting data and keeps track of contact information, accounts and sales lead in one single platform. And Microsoft Dynamics CRM and Salesforce exactly does just that.
Currently, the CRM landscape is highly competitive. However, Microsoft Dynamics 365 just gave them a run for their money. According to www.appsruntheworld.com, “Microsoft readies the Fall 2016 launch of Dynamics 365, its next-generation Cloud CRM and ERP that shares a common data model with its popular Office 365, optimizing experience for hundreds of millions of Office users and improving their workflow in the enterprise.”
So how does an organization decide which CRM to use? Is one really better than the other? Microsoft Dynamics 365 and Salesforce have more similarities than differences so one has to consider these three major factors in order to come up with a decision.
It is also worth mentioning the integration of Outlook and other Microsoft technologies as well as with LinkedIn. Being a Microsoft product is an added bonus, as it can seamlessly integrate itself into the bundle; this means that it can deliver endless possibilities to the user as well as a more positive user experience.
Being the innovator has its own disadvantage, as the competition works harder to ensure that they are one step ahead to gain the foothold. This is what happened in the case of Microsoft Dynamics 365.
Salesforce has been the award-winning CRM software over the years. Its game-changing technology offers top-notch solutions to businesses as well as simplifying their business processes. Compared to Microsoft Dynamics 356, Salesforce has limited itself to one type of deployment and limited customization options, not to mention the hidden costs for add-ons. But Salesforce does have its strong points that make the user think twice before switching to the competition.
Undoubtedly, both CRM giants exceed our expectations; a friendly competition but a very close one. So to decide which one is best for your company, you may want to ask yourself these questions first:
With all the advances in technology, having to decide which CRM tool is better can make your head spin. But whether you are a company that’s just starting out, and prioritizing cost; or if you are an existing businesses wanting to have a change in management direction, the decision will always come down to which tool can tailor fit your company needs and effectively deliver a healthy bottom-line – and that’s what Microsoft Dynamics 365 aims to achieve in this digital transformation age. You want a CRM that is innovative, affordable and accessible everywhere you go.
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