Social Media. Facebook, Twitter, LinkedIn.. the list goes on and on. How do you exactly manage what you want to sell and what you want to hear from your customers? Microsoft is not far behind. Another awesome add-on to the Microsoft Dynamics 365 CRM is the Microsoft Social Engagement app. It allows sales and marketing teams to have better access to analyze social media data as well as empower them to drill down into what customers are really “saying” about the product or service.
Just like any other organization, Non-profits and foundations need Social Engagement, if not even more. There is a need to utilize funding for your organization types and maximize exposure to social media which could be quite the understatement when it comes doubling efforts to accomplish mission goals.
Social media analytics is such a huge thing nowadays. The best part of the MSE app is, of course, its integration to your Dynamics 365 CRM. No longer do you have to run a separate listening tool, you get to manage your social media activities from CRM itself.
The heart of an organization relies on how it’s customers feel about their products or services. Usually, traditional sales channels are often used to measure customer engagement. However, there is no doubt that data from social media provides more detailed insights and allows a deeper Donor and Volunteer Engagement. The plethora of social media tools we employ to “listen” to our customers from all these sites can yield confusion and data overload without really providing any significant insights.
Microsoft Social Engagement Tool allows you to control how the data influx of these social media sites affect your unique business processes. Thus, it empowers your organization to gain better customer insight and engage with your customers on a deeper level.